Volvo has launched the EX90, its premium electric SUV, priced at Rs 1.26 Crore in India, showcasing luxury, advanced safety, and tech features.
Volvo has released its flagship electric SUV, the EX90, in India, marking its entry into the competitive electric segment at a starting price of Rs 1.26 Crore (Ex-showroom). This model positions itself above the traditional XC90 in Volvo's lineup, indicating a strategic shift towards electrification in the luxury SUV market.
Customers can now place orders for the Volvo EX90, with additional incentives for those who commit before December 31, 2026. These perks include a complimentary 11 kW AC charger, a three-year service package, and an attractive buyback scheme that guarantees 65% of the vehicle's value after three years, enhancing the ownership experience.
Design and Dimensions
True to Volvo's design philosophy, the EX90 emphasizes minimalism, harmonizing style with functionality. One of its unique features is the updated Thor’s Hammer LED daytime running lights that now sport a Pixel-style signature, seamlessly integrated into the bumper. This design cleverly conceals the headlights when not in use, allowing the DRLs to be prominent.
The closed-off grille prominently displays the Volvo emblem, while sweeping side proportions are characterized by 21-inch alloy wheels and flush door handles. Interestingly, the EX90 departs from frameless doors, incorporating a design where the doors align seamlessly with the pillars. The exterior dimensions of the EX90 are impressive: it stretches 5,037 mm in length, 1,964 mm in width, and stands at 1,747 mm high, with a wheelbase extending 2,985 mm. The SUV boasts a ground clearance of 213 mm, which can be increased to 250 mm thanks to its advanced air suspension system.
Interior Features
Inside, the EX90 showcases a luxurious dual-tone interior accented with lighter shades aimed at enhancing the cabin atmosphere. A standout feature is the stunning 14.5-inch portrait-style infotainment display that integrates Google services. This design choice minimizes physical buttons, instead embedding most controls within the touchscreen interface.
The vehicle offers cutting-edge tech, including Advanced Driver-Assistance Systems (ADAS), a premium 25-speaker Bowers & Wilkins sound system, automatic parking, and 360-degree camera systems. The digital key functionality also caters to modern connectivity needs. The EX90 accommodates six passengers across three rows, with the second row featuring captain's chairs that can slide and recline for ultimate comfort. Cargo space is practical too, offering 324 liters with all seats in use, expandable to 690 liters with the third row folded down and an additional 46 liters in the front trunk.
Powertrain and Performance
Under the hood, the EX90 houses a substantial 106 kWh battery that powers two electric motors, generating a combined output of 456 bhp and 670 Nm of torque. This setup allows the EX90 to complete the 0-100 km/h sprint in a swift 5.5 seconds, with a top speed electronically capped at 180 km/h. Offering a WLTP-rated range of 625 km, the EX90 emphasizes not just power but also efficiency.
Charging capabilities are impressive, allowing for DC fast charging up to 350 kW, which can charge the battery from 10% to 80% in just 22 minutes. For home charging, the included 11 kW AC charger takes about 11 hours for a full charge. This flexibility ensures that potential owners can balance their charging needs based on lifestyle and usage.
Market Position and Competition
The Volvo EX90 enters a burgeoning market for premium electric SUVs, facing competition from established players like the BMW iX and the Audi Q8 e-tron. Each competitor offers their unique blend of technology and luxury, but the EX90 stands out with its Scandinavian design ethos, high-tech features, and commitment to safety. Volvo has long been synonymous with safety and reliability, factors that could significantly influence purchase decisions in a market that values not just aesthetics but also peace of mind.
In conclusion, the Volvo EX90 is not just a new vehicle; it represents Volvo's strategic pivot to electric mobility, combining sophisticated technology with luxury and sustainability. As electrification continues to reshape the automotive landscape, the EX90 is poised to appeal to discerning buyers looking for both performance and style in their electric SUV.
